Organizers Co-organizer Concluding Seminar: Marketing and Artificial Intelligence: A Future Research Agenda 20 December 2024 (FRI), 12:00-13:00 (HKT) Free registration! Live Webinar Venue: The Hang Seng University of Hong Kong, Room D501, 5/F, Lee Quo Wei Academic Building, Yuen Campus Speaker: Prof. Michael Ewing, Executive Dean, Faculty of Business, Law and … Concluding Seminar
Marketing Workshop: Branding and Technology: Past and Future Trends 23 October 2024 (WED), 13:00-16:30 (HKT) Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLG502 & RLB302 Free registration! Speaker: Prof. Cleopatra VELOUTSOU, Professor of Brand Management, Adam Smith Business School, University of Glasgow, UK Cleopatra Veloutsou is a Professor of Brand Management … Marketing Workshop
Organizers Co-organizer Marketing Communications Seminar: Marketing Communications Effectiveness: The Role of Experiential Technology and Artificial intelligence 30 August 2024 (FRI), 09:30-11:00 (HKT) Venue: The Hang Seng University of Hong Kong, Mr & Mrs Xiao Tan Ping Hall (Room D203), 2/F, Lee Quo Wei Academic Building, Yuen Campus (live webinar available) Free registration! … Marketing Communications Seminar
Advertising Workshop: Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising 10 July 2024 (WED), 14:30-17:00 (HKT) Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502 Free registration! Speaker: Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK (Online participation) Dr. Ben Lowe is a Professor of … Advertising Workshop
Organizer Co-organizers Public relations workshop: “Existing and Future Public Relations Strategies Using Artificial Intelligence and Digital-driven Experiential Technology” 12 June 2024 (WED), 14:30-17:00 (HKT) Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502 Free registration! Speaker: Prof. Rita MEN, University of Florida, USA Rita Men, Ph.D., APR, is a Professor of … Public Relations Workshop
Organizer Co-organizers Cross-disciplinary introductory seminar:“Digital Marketing Communications: Reviewing Current Practices in an Ever-changing Media Landscape” 2 April 2024 (Tue), 14:30-16:30 (HKT)Venue: Hong Kong Shue Yan University, Research Complex, RLG208 (live webinar available)Free registration! Speaker: Prof. Cheng Lu WANG, Professor of Marketing, University of New Haven, USAProf. Wang (Ph.D.) is the Recipient of Fulbright Scholar … Reviewing Current Practices