Advertising Workshop:

Reconsidering Immersive Engagement and the Application of Experiential Technology in Advertising

 

10 July 2024 (WED), 14:30-17:00 (HKT)

Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLB502

Free registration!

 

Speaker: Prof. Ben LOWE, Professor of Marketing, Kent Business School, University of Kent, UK
(Online participation)

Dr. Ben Lowe is a Professor of Marketing at Kent Business School, University of Kent. He is currently an Associate Editor at the European Journal of Marketing, the Journal of Advertising Research and the International Journal of Bank Marketing. His research is based around consumer behaviour and he has interests in innovation adoption, pricing, sustainable consumption and the use of technology as a decision aid. He has published on these topics in a number of journals and won awards for his research, teaching and service to the community.

 

Speaker: Chi Sing LEUNG (Rudi), Founder & Director, Hungry Digital Limited, Hong Kong

A musician turned adman, Rudi embarked on his advertising journey as a copywriter over 30 years ago. Throughout his career, he has held management positions at various international ad agencies, such as Ogilvy, Leo Burnett, Bates, TBWA\HK, Carat, AGENDA/Wunderman, and DDB Tribal, serving as a Creative Director, Strategy/Digital Director, Vice President, and General Manager. Notably, he was the digital chairman of HK4As from 2012-2014 and was recognized as the Digital Marketer Of The Year by the HKAIM Media Convergence Awards in 2014. In 2016, Rudi founded his creative agency, Hungry Digital.

 

Moderator:
Dr. Fanny CHAN Fong-yee, Head & Associate Professor, Department of Marketing, The Hang Seng University of Hong Kong

 

About the workshop:

This workshop is intended to let participants apply hands-on experiences with immersive technology to rethink the effectiveness of digital engagement in existing advertising practices. It will discuss the growing concern of experiential technologies and others in recent challenging areas of advertising.

 

Session 1 (available at HKSYU only)

Hands-on practice of an immersive tech game designed by the project team (Language: Cantonese, supplemented with English)

Session 2 (also available via Webinar live streaming)

Speaker sharing (Language: English, Supplemented with Cantonese)

 

Rundown: Please click here to preview seminar rundown

 

This Inter-Institutional Development Scheme (IIDS) workshop is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)

 

Enquiry: dtmc2024@hksyu.edu

If you would like to join the workshop, please complete the form below. Thank you!
(All the data provided will be treated as strictly confidential and will be used in this event only.)

 

 



    You can write a question (in Chinese or English) that matches the theme of this workshop to win a HK$50 GODIVA e-coupon (first come, first served). Further, the best-performed participant can win a HK$1000 supermarket cash coupon!
    If you would like to join the Q&A Giveaway, please write down your question here:

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