Concluding Seminar:

Marketing and Artificial Intelligence: A Future Research Agenda

20 December 2024 (FRI), 12:00-13:00 (HKT)

Free registration!

Live Webinar

Venue: The Hang Seng University of Hong Kong, Room D501, 5/F, Lee Quo Wei Academic Building, Yuen Campus

Speaker: Prof. Michael Ewing, Executive Dean, Faculty of Business, Law and Arts, Southern Cross University, Australia
(Online participation)

Mike Ewing commenced as Executive Dean of the Faculty of Business, Law & Arts at SCU in May 2023. Prior to that he was Alfred Deakin Professor and Executive Dean of the Faculty of Business & Law at Deakin University (2014-2023). He held various leadership roles at Monash University (2002-2014) and began his academic career at Curtin University (1996).

Mike’s research interests include marketing communications, strategy, brand management, health promotion and the marketing-technology interface. He has published in the Journal of the Academy of Marketing Science, Information Systems Research, the International Journal of Research in Marketing, Social Science & Medicine, and the Journal of Service Research (among others) and has an H-index of 63 (16,000 citations).

Mike served on the Board of Governors of the Academy of Marketing Science (2008-2013) and was vice president of the Australian Business Deans Council (2016-2018). He is a Distinguished Fellow of the Australian & New Zealand Marketing Academy (2010), the Academy of Marketing Science (2012), and the Australian Marketing Institute (2016).

Over the past twenty-eight years he has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Italy, Malaysia, the Netherlands, Singapore, South Africa, Sweden, and the Philippines.

Moderator:
Dr. Fanny CHAN Fong-yee, Head & Associate Professor, Department of Marketing, The Hang Seng University of Hong Kong

Language: English

Rundown: Please click here to preview seminar rundown

This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)

Enquiry: dtmc2024@hksyu.edu