Marketing Workshop:

Branding and Technology: Past and Future Trends

 

23 October 2024 (WED), 13:00-16:30 (HKT)

Venue: Hong Kong Shue Yan University (HKSYU), Research Complex, RLG502 & RLB302

Free registration!

 

Speaker: Prof. Cleopatra VELOUTSOU, Professor of Brand Management, Adam Smith Business School, University of Glasgow, UK

Cleopatra Veloutsou is a Professor of Brand Management in the Adam Smith Business School, University of Glasgow, U.K. She has visiting appointments at the University of Bari (Italy), University of Bergamo (Italy), President University (Indonesia), Hellenic Open University (Greece), the University of Coimbra (Portugal), while she is the Head of the Marketing Research Unit of the Athens Institute of Education and Research (ATINER) in Greece. Her primary research interest is on brand management, and she has published about 60 articles in international academic journals, including the European Journal of Marketing, the Journal of Business Research, the International Business Review, the International Marketing Review, the Journal of Brand Management, the Journal of Marketing Management, the Journal of Product and Brand Management, and the Journal of Services Marketing. She has presented over 100 papers in international academic conferences and has been awarded the Highly Commended Award for her paper published in the European Journal of Marketing in 2005, the Outstanding Paper Award for her papers published in the Journal of Product & Brand Management in 2015 and 2019, the Best Paper Award at the Global Brand Conference in 2016. She is the Co-Editor of the Journal of Product and Brand Management since 2014 and the Associate Editor of the Journal of Business Research since 2019. She serves on the editorial board of various journals including the European Journal of Marketing, the Journal of Brand Management, and the Services Theory and Practice.

 

Speaker: Emily CHOW, Moderator of Facebook Page “孖劇亭”, Hong Kong

Emily is a seasoned marketing veteran with more than 20 years of experience in advertising and marketing for banking and finance industry. In recent 15 years, she has been the top management and Head of Marketing for different virtual banks and finance companies. With her past portfolio covering branding campaigns for various big brands as well as fintech startups and virtual banks, she shared profound experiences in branding and product positioning strategies, especially in identifying precise consumer insights to develop blue ocean market. Her campaigns have received numerous industry awards; from ViuTV/ NowTV Awards for Marketing Excellence to Kam Fan Award and Effie Award, etc.. She personally was also the winner of the Distinguished Marketing Leadership Award and Outstanding Marketing Professional Award of HKMA/ TVB Marketing Excellence Award in 2013 and 2009 respectively. Starting in 2015, she started sharing her marketing insights on her facebook page “孖劇亭” which currently earned 17,000 followers organically.

 

Moderator:
Dr. TONG Suk-chong, Associate Head & Associate Professor, Department of Journalism and Communication, Hong Kong Shue Yan University.

 

About the workshop:

This workshop is intended to provide hands-on experience to reconsider digital engagement in existing consumer marketing practices. It will discuss the effectiveness and challenges of applying technologies in branding to shape customer experiences.

 

Session 1 (available at HKSYU computer lab only; limited seats: first come, first served)
Time: 1:00pm – 2:40pm
Venue: Hong Kong Shue Yan University, Research Complex, RLG502
– Hands-on practice of transforming big data analytics to AI market data analytics (Language: Cantonese, supplemented with English)

 

Session 2 (also available via Webinar live streaming)
Time: 3:00pm – 4:30pm
Venue: Hong Kong Shue Yan University, Research Complex, RLB302
– Speaker sharing (Language: English)

 

This Inter-Institutional Development Scheme (IIDS) workshop is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)

 

Enquiry: dtmc2024@hksyu.edu

If you would like to join the workshop, please complete the form below. Thank you!
(All the data provided will be treated as strictly confidential and will be used in this event only.)

 

 



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