Cross-disciplinary introductory seminar:
“Digital Marketing Communications: Reviewing Current Practices in an Ever-changing Media Landscape”

2 April 2024 (Tue), 14:30-16:30 (HKT)
Venue: Hong Kong Shue Yan University, Research Complex, RLG208 (live webinar available)
Free registration!

Speaker: Prof. Cheng Lu WANG, Professor of Marketing, University of New Haven, USA
Prof. Wang (Ph.D.) is the Recipient of Fulbright Scholar award (2017-2020). He is a world-renown scholar and has been named in World’s Top 2% of Scientists List, Stanford University (2021, 2022, 2023). Prof. Wang has chaired several international conferences and has given keynote speeches and marketing lectures at over a hundred of universities at various Asian countries and regions, and has over one hundred scholarly publications at Journal of Consumer Psychology, Journal of Business Ethics, Journal of Business Research, etc. He is the Editor-in-Chief of the SSCI journal, Journal of Research in Interactive Marketing (Impact Factor = 8.2, JCR Q1). He has also served as the managing guest editor for over a dozen of SSCI (ABDC-A ranking) journals, including Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, International Marketing Review and Asia Pacific Journal of Marketing & Logistics, etc. In addition, he published and/or edited books, including Interpersonal Psychology (Shanghai People’s Publishing House, 1987), Contemporary Marketing in China: Theories and Practices (Nova Science Publishers, Inc., New York. USA 201), Brand Management in Emerging Markets: Theories and Practices (IGI Global, PA. USA, 2014), Exploring the Rising Fandom in Contemporary Consumer Culture (IGI Global, PA. USA, 2017), and Handbook of Research on the Impact of Fandom in Society and Consumerism (IGI Global, PA. USA, 2019) and Palgrave Handbook of Interactive Marketing (Spring-Nature Publisher, 2023).  
   

Speaker: Eddy HUI, Vice Chairman, Association of Interactive Marketing
Eddy is one of the early adopters of interactive design and motion images in Hong Kong. He has been working in advertising and design industry for more than 30 years and his artworks have been exhibited in different countries. He served in different local and global design/marketing companies as the Group/Executive Creative Director and focused on the integration of new media into corporate identity, as well as digital transformation.

Moderator:
Dr. Fanny CHAN Fong-yee, Head & Associate Professor, Department of Marketing, The Hang Seng University of Hong Kong.

About the seminar: This seminar is intended to review the significance of marketing communications (particularly IMC) in various disciplines (e.g., advertising, marketing, PR) in recent decades, and explore the concept of digital marketing communications and the use of digital-driven technology, including experiential technology, for effective digital engagement. It will focus on discussing the upcoming challenges in advertising, PR, and marketing practices for marketing communication purposes from both academics and practitioners’ perspectives.

Language: English

Rundown: Please click here to preview seminar rundown

This Inter-Institutional Development Scheme (IIDS) seminar is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (RGC Ref. No.: UGC/IIDS15/H03/23)

Enquiry: dtmc2024@hksyu.edu